Nike Women had a bold presence and we did over 25 campaigns where the biggest was dance. Nike wanted to make dance a sport. We took dance and turned it into something everyone could learn and enjoy. The Nike Women productions where available online, and the classes were developed into gym classes, so you could take a Nike Dance class in your local gym. All dance moves and routines where created by Jamie King – a brilliant dance chorographer who worked with many
big names on the music scene. Se more at jamiekingofficial.com.
The women target group was wide – women age 15-35 – so we covered all sorts of training for all kinds of women. The goal was always to inspire and motivate.